In So Cal, with the ocean always within easy reach, we get spoiled. Our temperate climate means even a mid-winter day can include some time with the sand and the surf...though February water temps require a wetsuit if you want to catch some waves.
And that’s why the Southern Hemisphere was created. February there is pretty much the equivalent of August here. Making it the perfect place for us to escape Summer Lite and get a little Summer Full Bore.
TIMING COULDN’T HAVE BEEN BETTER. We were ready to officially launch our brand in Australia and nothing would be sweeter than to find some big event where we could make a bold intro. So, we bolted—if you could call a 20-hour trans-Pacific journey to Sydney via stopover in Auckland a “bolt”—Down Under for a trip to Bowl-A-Rama.
Billing itself as “a globally recognised (note spelling: we are soooo Aussie) celebration of skateboarding culture,” Bowl-A-Rama attracts legendary and current pro skaters from around the world. Even the beyond legendary (Tony Hawk, Nicky Guerrero) were there. The event covered two days, with six epic sessions of bowl shredding. Weather was super summery with highs in the 30s—in the land of Celsius, that’s close to American triple digits—and tens of thousands of skate fans and sunseekers descended on world-famous Bondi Beach.
SWAP-A-RAMA. We were part of the event’s sponsor and vendor expo, coming in as a relative unknown but departing the weekend with our name on everyone’s mind. Holding one of our celebrated case swaps, we invited people to give up their current case (handing it over for a trip to the recycling center) in exchange for an Element Case. Over the two days, close to 1,000 new friends became proud owners of a new REV, Recon, or Roll Cage…and a few extra lucky ones received a Sector. Social posts were flying around cyberspace like crazy and we’re pretty sure that a good chunk of Australia knows us now.
Check out more about the event at bowlarama.com.au